|
|
Employment
Advertising, marketing, promotions, public relations, and sales managers held about 646,000 jobs in 2004. The following tabulation shows the distribution of jobs by occupational specialty:Sales managers 337,000 marketing managers 188,000 advertising and promotions managers 64,000 public relations managers 58,000 these managers were found in virtually every industry. Sales managers held almost half of the jobs; most were employed in wholesale and retail trade, and finance and insurance industries. Marketing managers held more than fourth of the jobs; the professional, scientific, and technical services industries employed almost one-third of marketing managers. About one-fourth of advertising and promotions managers worked in the professional, scientific, and technical services industries, and the, information industries, including advertising and related services, and publishing industries. Most public relations managers were employed in service-providing industries, such as professional, scientific, and technical services, finance and insurance, health care and social assistance, and educational services.
Earnings
Median annual earnings in May 2004 were $63,610 for advertising and promotions managers, $87,640 for marketing managers, $84,220 sales managers, and $70,000 for public relations managers. Median annual earnings of advertising and promotions managers in May 2004 in the advertising and related services industry were $89,570. Median annual earnings in the industries employing the largest numbers of marketing managers in May 2004 were as follows:Computer systems design and related services$107,030 Management of companies and enterprises 98,700 Insurance carriers 86,810 Architectural, engineering, and related services 83,610 Depository credit intermediation 76,450 Median annual earnings in the industries employing the largest numbers of sales managers in May 2004 were as follows:Computer systems design and related services$119,140 Wholesale electronic markets and agents and brokers 101,930 Automobile dealers 97,460 Management of companies and enterprises 95,410 Machinery, equipment, and supplies merchant wholesalers 84,680 According to a National Association of Colleges and Employers survey, starting salaries for marketing majors graduating in 2005 averaged $33,873; starting salaries for advertising majors averaged $31,340. Salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry. For example, manufacturing firms usually pay these managers higher salaries than do nonmanufacturing firms. For sales managers, the size of their sales territory is another important determinant of salary. Many managers earn bonuses equal to 10 percent or more of their salaries.
Related Occupations
Advertising, marketing, promotions, public relations, and sales managers direct the sale of products and services offered by their firms and the communication of information about their firms' activities. Other workers involved with advertising, marketing, promotions, public relations, and sales include actors, producers, and directors; advertising sales agents; artists and related workers; demonstrators, product promoters, and models; market and survey researchers; public relations specialists; sales representatives, wholesale and manufacturing; and writers and editors.
Common Lay Titles
Account Executive
Account Manager
Account Specialist
Advertising Account Executive
Advertising Account Manager
Advertising Campaign Manager
Advertising Coordinator
Advertising Director
Advertising Executive
Advertising Manager
Advertising Sales Manager
Advertising Sales Representative
Art Director
Brand Manager
Campaign Director
Campaign Manager
Circulation Director
Classified Advertising Manager
Client Services Director
Director of Sales and Marketing
Director of Sales Marketing
Head of Advertising
Head of Sales Promotion
Manager, Advertising Agency
Manager, Circulation
Market Development Director
Marketing and Promotions Manager
Marketing Director
Marketing Manager
Marketing Strategist
Media Director
Media Promoter
Print Traffic Manager
Promotions Director
Promotions Executive Producer (Promos Executive Producer)
Promotions Manager
Recruitment Advertising Manager
Retail Advertising Sales Manager
Sales Manager
Sales Promotion Manager
|
|
|
|
Schools Offering Degrees for
Advertising and Promotions Managers |
 | Jones International University | Online | | | Ellis College | Online | | | Mountain State University | Online | | | South University | Online | | | DeVry University | Online | | | Strayer University | Online | | | The Art Institute | Online | | | Westwood College | Online | | | Ashford University | Online | | | Grand Canyon University | Online | | | Walden University | Online | | | Capella University | Online | | | Berkeley College | Online | | | Kaplan University | Online | | | University of Phoenix | Campus | Guaynabo, PR 00968 | | University of Phoenix | Campus | Burlington, MA 01803 | | University of Phoenix | Campus | Braintree, MA 02184 | | Connecticut School of Broadcasting | Campus | Needham, MA 02494 | | Connecticut School of Broadcasting | Campus | Farmington, CT 06032 | | Connecticut School of Broadcasting | Campus | Pawcatuck, CT 06379 | | Connecticut School of Broadcasting | Campus | Stratford, CT 06661 | | Berkeley College | Campus | Woodbridge, NJ 07095 | | Berkeley College | Campus | Newark, NJ 07102 | | University of Phoenix | Campus | Jersey City, NJ 07310 | | Berkeley College | Campus | West Paterson, NJ 07424 | | Connecticut School of Broadcasting | Campus | Hasbrouck Heights, NJ 07604 | | Connecticut School of Broadcasting | Campus | Cherry Hill, NJ 08002 | | New York Film Academy | Campus | New York, NY 10003 | | NYU School of Continuing Education | Campus | New York, NY 10003 | | Berkeley College | Campus | New York, NY 10017 | | Berkeley College | Campus | New York, NY 10038 | | College of Westchester | Campus | White Plains, NY 10606 | | Briarcliffe College | Campus | Bethpage, NY 11714 | | Oakbridge Academy of Arts | Campus | Lower Burrell, PA 15068 | | University of Phoenix | Campus | Pittsburgh, PA 15235 | | University of Phoenix | Campus | Pittsburgh, PA 15276 | | University of Phoenix | Campus | Washington, PA 15301 | | Pennsylvania Commercial College | Campus | Washington, PA 15301 | | Tri-State Business Institute | Campus | Erie, PA 16506 | | Central Pennsylvania College | Campus | Summerdale, PA 17093 | | YTI Career Institute | Campus | Lancaster, PA 17402 | | McCann School of Business and Technology | Campus | Sunbury, PA 17801 | | McCann School of Business and Technology | Campus | Mahanoy City, PA 17948 | | McCann School of Business and Technology | Campus | Scranton, PA 18503 | | University of Phoenix | Campus | Levittown, PA 19056 | | University of Phoenix | Campus | Wayne, PA 19087 | | University of Phoenix | Campus | Philadelphia, PA 19103 | | University of Phoenix | Campus | Reston, VA 20190 | | Baltimore International College | Campus | Baltimore, MD 21202 | | University of Phoenix | Campus | Fairfax, VA 22031 | | University of Phoenix | Campus | Arlington, VA 22202 | | Connecticut School of Broadcasting | Campus | Arlington, VA 22202 | | University of Phoenix | Campus | Richmond, VA 23230 | | Regent University | Campus | Virginia Beach, VA 23464 | | University of Phoenix | Campus | Raleigh, NC 27606 | | University of Phoenix | Campus | Charlotte, NC 28273 | | University of Phoenix | Campus | Alpharetta, GA 30005 | | University of Phoenix | Campus | Marietta, GA 30067 | | University of Phoenix | Campus | Duluth, GA 30096 | | American Intercontinental University | Campus | Atlanta, GA 30326 | | American Intercontinental University | Campus | Atlanta, GA 30328 | | Connecticut School of Broadcasting | Campus | Atlanta, GA 30338 | | Westwood College | Campus | Atlanta, GA 30345 | | University of Phoenix | Campus | Dunwoody, GA 30350 | | University of Phoenix | Campus | Augusta, GA 30909 | | University of Phoenix | Campus | Savannah, GA 31405 | | University of Phoenix | Campus | Columbus, GA 31904 | | University of Phoenix | Campus | Orange Park, FL 32073 | | Keiser University | Campus | Daytona Beach, FL 32114 | | University of Phoenix | Campus | Daytona Beach, FL 32117 | | Keiser University | Campus | Jacksonville, FL 32216 | | University of Phoenix | Campus | Jacksonville, FL 32216 | | Keiser University | Campus | Tallahassee, FL 32309 | | University of Phoenix | Campus | Maitland, FL 32751 | | Keiser University | Campus | Orlando, FL 32807 | | International Academy of Design and Technology | Campus | Orlando, FL 32809 | | University of Phoenix | Campus | Orlando, FL 32819 | | University of Phoenix | Campus | Orlando, FL 32826 | | Connecticut School of Broadcasting | Campus | Orlando, FL 32839 | | Keiser University | Campus | Melbourne, FL 32901 | | University of Phoenix | Campus | Miramar, FL 33027 | | Keiser University | Campus | Pembroke Pines, FL 33027 | | Keiser University | Campus | Kendall, FL 33183 | | Keiser University | Campus | Ft. Lauderdale, FL 33309 | | City College | Campus | Fort Lauderdale, FL 33309 | | University of Phoenix | Campus | Fort Lauderdale, FL 33309 | | University of Phoenix | Campus | Plantation, FL 33324 | | American Intercontinental University | Campus | Weston, FL 33326 | | Connecticut School of Broadcasting | Campus | Davie, FL 33328 | | Connecticut School of Broadcasting | Campus | Palm Beach Gradens, FL 33403 | | Keiser University | Campus | West Palm Beach, FL 33411 | | University of Phoenix | Campus | Palm Beach Gardens, FL 33418 | | Southwest Florida College | Campus | Tampa, FL 33619 | | Connecticut School of Broadcasting | Campus | Tampa, FL 33619 | | Keiser University | Campus | Tampa, FL 33634 | | International Academy of Design and Technology | Campus | Tampa, FL 33634 | | University of Phoenix | Campus | Temple Terrace, FL 33637 | | University of Phoenix | Campus | Clearwater, FL 33762 | | Keiser University | Campus | Lakeland, FL 33805 | | Southwest Florida College | Campus | Fort Myers, FL 33907 | |
| |