| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. |
| Assist with annual budget development. |
| Confer with clients to provide marketing or technical advice. |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. |
| Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes. |
| Contact organizations to explain services and facilities offered. |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. |
| Coordinate with the media to disseminate advertising. |
| Direct and coordinate product research and development. |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. |
| Gather and organize information to plan advertising campaigns. |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. |
| Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. |
| Plan and execute advertising policies and strategies for organizations. |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. |
| Prepare and negotiate advertising and sales contracts. |
| Prepare budgets and submit estimates for program costs as part of campaign plan development. |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. |
| Represent company at trade association meetings to promote products. |
| Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms. |
| Train and direct workers engaged in developing and producing advertisements. |
| Access media advertising services. |
| Oversee execution of organizational or program policies. |
| Advise clients or customers. |
| Analyze financial data. |
| Analyze sales activities or trends. |
| Use research methodology procedures within manufacturing or commerce. |
| Conduct market research. |
| Design advertising layouts. |
| Develop advertising strategy. |
| Develop budgets. |
| Develop pricing strategy. |
| Evaluate advertising promotions. |
| Learn trends in world trade. |
| Supervise advertising or public relations staff. |
| Monitor consumer or marketing trends. |
| Negotiate business contracts. |
| Sell products through advertising. |
| Use public speaking techniques. |
| Use project management techniques. |
| Write advertising copy. |
| Write sales or informational speeches. |
| Manage contracts. |
| Prepare contract documents. |
| Make presentations. |
| Write business project or bid proposals. |
| Assign work to staff or employees. |
| Conduct or attend staff meetings. |
| Develop policies, procedures, methods, or standards. |
| Orient new employees. |
| Examine products or work to verify conformance to specifications. |
| Discuss advertising strategies. |
| Solicit support from officials or public. |
| Provide customer service. |
| Direct and coordinate activities of workers or staff. |
| Conduct training for personnel. |
| Explain products to customer representatives. |
| Consult with managerial or supervisory personnel. |
| Coaching and Developing Others | Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills. |
| Communicating with Persons Outside Organization | Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail. |
| Communicating with Supervisors, Peers, or Subordinates | Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. |
| Coordinating the Work and Activities of Others | Getting members of a group to work together to accomplish tasks. |
| Developing and Building Teams | Encouraging and building mutual trust, respect, and cooperation among team members. |
| Developing Objectives and Strategies | Establishing long-range objectives and specifying the strategies and actions to achieve them. |
| Establishing and Maintaining Interpersonal Relationships | Developing constructive and cooperative working relationships with others, and maintaining them over time. |
| Getting Information | Observing, receiving, and otherwise obtaining information from all relevant sources. |
| Guiding, Directing, and Motivating Subordinates | Providing guidance and direction to subordinates, including setting performance standards and monitoring performance. |
| Identifying Objects, Actions, and Events | Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events. |
| Interacting With Computers | Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. |
| Making Decisions and Solving Problems | Analyzing information and evaluating results to choose the best solution and solve problems. |
| Monitoring and Controlling Resources | Monitoring and controlling resources and overseeing the spending of money. |
| Organizing, Planning, and Prioritizing Work | Developing specific goals and plans to prioritize, organize, and accomplish your work. |
| Performing Administrative Activities | Performing day-to-day administrative tasks such as maintaining information files and processing paperwork. |
| Performing for or Working Directly with the Public | Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests. |
| Provide Consultation and Advice to Others | Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics. |
| Resolving Conflicts and Negotiating with Others | Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. |
| Scheduling Work and Activities | Scheduling events, programs, and activities, as well as the work of others. |
| Selling or Influencing Others | Convincing others to buy merchandise/goods or to otherwise change their minds or actions. |
| Staffing Organizational Units | Recruiting, interviewing, selecting, hiring, and promoting employees in an organization. |
| Thinking Creatively | Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. |
| Updating and Using Relevant Knowledge | Keeping up-to-date technically and applying new knowledge to your job. |