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Description
Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.
Job Outlook
Employment of artists and related workers is expected to grow about as fast as average for all occupations through the year 2014. However, the competition for jobs is expected to be keen for both salaried and freelance jobs in all specialties, because the number of qualified workers exceeds the number of available openings. Also, because the arts attract many talented people with creative ability, the number of aspiring artists continues to grow. Employers in all industries should be able to choose from among the most qualified candidates. art directors work in a variety of industries, such as advertising, public relations, publishing, and design firms. Despite an expanding number of opportunities, they should experience keen competition for the available openings. Craft and fine artists work mostly on a freelance or commission basis and may find it difficult to earn a living solely by selling their artwork. Only the most successful craft and fine artists receive major commissions for their work. Competition among artists for the privilege of being shown in galleries is expected to remain acute, and grants from sponsors such as private foundations, State and local arts councils, and the National Endowment for the Arts should remain competitive. Nonetheless, studios, galleries, and individual clients are always on the lookout for artists who display outstanding talent, creativity, and style. Among craft and fine artists, talented individuals who have developed a mastery of artistic techniques and skills will have the best job prospects. The growth in computer graphics packages and stock art Web sites is making it easier for writers, publishers, and art directors to create their own illustrations. As the use of this technology grows, there will be fewer opportunities for illustrators. One exception is the small number of medical illustrators, who will be in greater demand to illustrate journal articles and books as medical research continues to grow. Salaried cartoonists will have fewer job opportunities because many newspapers and magazines are increasingly relying on freelance work. In addition, many cartoonists are opting to post their work on political Web sites and online publications. As online posting of cartoons increases, many are creating animated or interactive images to satisfy readers' demands for more sophisticated cartoons. Multi-media artists and animators should have better job opportunities than other artists, but still will experience competition. Demand for these workers will increase as consumers continue to demand more realistic video games, movie and television special effects, and 3D animated movies. Additional job openings will arise from an increasing demand for Web site development and for computer graphics adaptation from the growing number of mobile technologies. Job opportunities for animators of lower-technology, two-dimensional television cartoons could be hampered as these jobs continue to be outsourced overseas.
Job Nature
Artists create art to communicate ideas, thoughts, or feelings. They use a variety of methods, painting, sculpting, or illustration, and an assortment of materials, including oils, watercolors, acrylics, pastels, pencils, pen and ink, plaster, clay, and computers. Artists' works may be realistic, stylized, or abstract and may depict objects, people, nature, or events. artists generally fall into one of four categories. Art directors formulate design concepts and presentation approaches for visual communications media. Craft artists create or reproduce handmade objects for sale or exhibition. Fine artists, including painters, sculptors, and illustrators create original artwork, using a variety of media and techniques. Multi-media artists and animators create special effects, animation, or other visual images on film, on video, or with computers or other electronic media.Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present the information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the layout design and production of the printed material. They may direct workers engaged in artwork, layout design, and copywriting. Craft artists hand-make a wide variety of objects that are sold either in their own studios, in retail outlets, or at arts-and-crafts shows. Some craft artists may display their works in galleries and museums. Craft artists work with many different materials, ceramics, glass, textiles, wood, metal, and paper, to create unique pieces of art, such as pottery, stained glass, quilts, tapestries, lace, candles, and clothing. Many craft artists also use fine-art techniques, for example, painting, sketching, and printing to add finishing touches to their art. Fine artists typically display their work in museums, commercial art galleries, corporate collections, and private homes. Some of their artwork may be commissioned (done on request from clients), but most is sold by the artist or through private art galleries or dealers. The gallery and the artist predetermine how much each will earn from the sale. Only the most successful fine artists are able to support themselves solely through the sale of their works. Most fine artists have at least one other job to support their art careers. Some work in museums or art galleries as fine-arts directors or as curators, planning and setting up art exhibits. A few artists work as art critics for newspapers or magazines or as consultants to foundations or institutional collectors. Other artists teach art classes or conduct workshops in schools or in their own studios. Some artists also hold full-time or part-time jobs unrelated to the art field and pursue fine art as a hobby or second career. Usually, fine artists specialize in one or two art forms, such as painting, illustrating, sketching, sculpting, printmaking, and restoring. Painters, illustrators, cartoonists, and sketch artists work with two-dimensional art forms, using shading, perspective, and color to produce realistic scenes or abstractions. Illustrators typically create pictures for books, magazines, and other publications and for commercial products such as textiles, wrapping paper, stationery, greeting cards, and calendars. Increasingly, illustrators are working in digital format, preparing work directly on a computer. Medical and scientific illustrators combine drawing skills with knowledge of biology or other sciences. Medical illustrators draw illustrations of human anatomy and surgical procedures. Scientific illustrators draw illustrations of animal and plant life, atomic and molecular structures, and geologic and planetary formations. The illustrations are used in medical and scientific publications and in audiovisual presentations for teaching purposes. Medical illustrators also work for lawyers, producing exhibits for court cases. Cartoonists draw political, advertising, social, and sports cartoons. Some cartoonists work with others who create the idea or story and write the captions. Most cartoonists have comic, critical, or dramatic talents in addition to drawing skills. Sketch artists create likenesses of subjects with pencil, charcoal, or pastels. Sketches are used by law enforcement agencies to assist in identifying suspects, by the news media to depict courtroom scenes, and by individual patrons for their own enjoyment. Sculptors design three-dimensional artworks, either by molding and joining materials such as clay, glass, wire, plastic, fabric, or metal or by cutting and carving forms from a block of plaster, wood, or stone. Some sculptors combine various materials to create mixed-media installations. Some incorporate light, sound, and motion into their works. Printmakers create printed images from designs cut or etched into wood, stone, or metal. After creating the design, the artist inks the surface of the woodblock, stone, or plate and uses a printing press to roll the image onto paper or fabric. Some make prints by pressing the inked surface onto paper by hand or by graphically encoding and processing data, using a computer. The digitized images are then printed on paper with the use of a computer printer. Painting restorers preserve and restore damaged and faded paintings. They apply solvents and cleaning agents to clean the surfaces of the paintings, they reconstruct or retouch damaged areas, and they apply preservatives to protect the paintings. Restoration is highly detailed work and usually is reserved for experts in the field. Multi-media artists and animators work primarily in motion picture and video industries, advertising, and computer systems design services. They draw by hand and use computers to create the large series of pictures that form the animated images or special effects seen in movies, television programs, and computer games. Some draw storyboards for television commercials, movies, and animated features. Storyboards present television commercials in a series of scenes similar to a comic strip and allow an advertising agency to evaluate commercials proposed by the company doing the advertising. Storyboards also serve as guides to placing actors and cameras on the television or motion picture set and to other details that need to be taken care of during the production of commercials.
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