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Description
Design, cut, and arrange live, dried, or artificial flowers and foliage.
Job Outlook
Employment of floral designers is expected to grow about as fast as average for all occupations through 2014. Job opportunities should be good because of the relatively high replacement needs in retail florists that result from comparatively low starting pay and limited opportunities for advancement. The demand for floral designers will continue to grow as flower sales increase as a result of the increasing population and lavishness of weddings and other special events that require floral decorations. As disposable incomes rise, more people also desire fresh flowers in their homes and offices. Increased spending on interior design also is creating demand for stylish artificial arrangements for homes and businesses. Opportunities should be available in grocery store and Internet floral shops as sales of floral arrangements from these outlets grow. The prearranged displays and gifts available in these stores appeal to consumers because of the convenience and because of prices that are lower than can be found in independent floral shops. as mass marketers capture more of the small flower orders, independent floral shops are increasingly finding themselves under pressure to remain profitable. Many independent shops have added online ordering systems in order to compete with Internet florists. Others are trying to distinguish their services by specializing in certain areas of floral design or by combining floral design with event planning and interior design services. Some florists also are adding holiday decorating services in which they will set up decorations for businesses and residences. Few job opportunities are expected in floral wholesalers, primarily because an increasing number of shops are purchasing flowers and supplies directly from growers in order to cut costs. In addition, the growth of e-commerce in the floral industry will make it easier for retail florists to locate their own suppliers.
Job Nature
Floral designers, or florists, cut live, dried, or silk flowers and other greenery and arrange them into displays of various sizes and shapes. They design these displays by selecting flowers, containers, and ribbons and arranging them into bouquets, corsages, centerpieces of tables, wreaths, and the like for weddings, funerals, holidays, and other special occasions. Some floral designers also utilize accessories such as balloons, candles, toys, candy, and gift baskets as part of their displays. Job duties can vary by type of employment setting. Most floral designers work in small independent floral shops that specialize in custom orders and also handle large orders for weddings, caterers, or interior designers. Floral designers may meet with customers to discuss the arrangement or work from a written order. They note the occasion, the customer's preferences, the price of the order, the time the floral display or plant is to be ready, and the place to which it is to be delivered. For special occasions, floral designers usually will help set up floral decorations. Floral designers also will prearrange a few displays to have available for walk-in customers or last-minute orders. Some floral designers also assist interior designers in creating live or silk displays for hotels, restaurants, and private residences. Some florists work in the floral departments of grocery stores or for Internet florists, which specialize in creating prearranged floral decorations and bouquets. These floral retailers also may fill small custom orders for special occasions and funerals, but some grocery store florists do not deliver to clients or handle large custom orders. Florists who work for wholesale flower distributors assist in the selection of different types of flowers and greenery to purchase and sell to retail florists. Wholesale floral designers also select flowers for displays that they use as examples for retail florists. Self-employed floral designers must handle the various aspects of running their own businesses, such as selecting and purchasing flowers, hiring and supervising staff, and maintaining financial records. Self-employed designers also may run gift shops or wedding consultation businesses in addition to providing floral design services. Some conduct design workshops for amateur gardeners or others with an interest in floral design.
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Career
Assessment
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